The primary objective of tech blogging is to attract and engage readers to a website through the provision of informative, engaging, and valuable tech-related content. It entails the thorough investigation and personal experience-based creation of news, tutorials, and reviews covering the latest advancements in technology products, software, and industry trends.
Financial Viability
Tech blogging presents a lucrative opportunity, with the average tech website generating an estimated KES 160, 450 per month. The primary income streams for tech bloggers include affiliate marketing and display advertisements. The specific earning potential depends on factors such as website traffic and the affiliate products promoted.
Importance of Blogging in Kenya
Establishing Expertise
Regularly publishing high-quality content attracts and retains readers who value the insights provided. This enables the blogger to establish themself as an authoritative expert in their field, fostering sales generation for their business.
Driving Website Traffic
Blog articles typically receive higher rankings and click-through rates in search engine results compared to regular website pages. This offers an effective channel to drive organic traffic to a website, leading to potential conversions.
Enhancing SEO
Search engines prioritize fresh content, making the consistent publication of new blog posts beneficial for improving website rankings in search results. This enhances the visibility of a website to potential customers.
Providing Educational Value
Blogging allows the blogger to share their expertise, perspectives, and experiences with their audience in a personalized manner, fostering stronger relationships with consumers.
Financial Opportunities
As mentioned previously, blogs with substantial organic traffic can be monetized through various strategies.
Other Benefits of Blogging;
- Creative Expression and Sharing
- Continuous Learning and Skill Development
- Networking with Industry Peers
10 Step by step Process to Start Your Tech Blog
Narrow Down Your Tech Niche
All kinds of electronic equipment are included in the tech specialty. It can be divided into more focused sub-niches such as VR headsets, mobile devices, IoT devices, consumer electronics, PC hardware, and other hardware.
It is almost impossible for a lone tech blogger to cover every aspect of technology. However, narrowing your emphasis to a single sub-niche allows you to establish yourself as an authority in that field. This is beneficial because, if they discover that you are an expert, visitors searching for certain tech insights will find their way to your blog.
If you’re picking a sub-niche for your tech blog, think about:
- Your passion: You’ll be devoting a lot of time and energy to this topic, so choose one you’re passionate about.
- Interest in the audience: Make sure the intended audience for your material is substantial.
Related: Top 14 Tech Blogs in Kenya and their niches
Choose A Blogging Platform
Once your niche has been determined, you must choose a blogging platform. It is an online content creation, publishing, management, and sharing platform.
Beginners especially prefer free blogging sites like Blogger and Medium. However, they do have certain drawbacks:
- Content visibility is determined by the algorithms used by the platform.
- Few possibilities for monetization are supported.
- Few features for customization and design.
These limitations can prevent you from developing a profitable tech blog, which is why I highly advise using your website as a platform for tech blogging. Along with being rid of the aforementioned drawbacks, you’ll also receive the following advantages:
- You have total control over what remains and what disappears.
- Have access to countless revenue streams, the most well-liked of which are display adverts and affiliate marketing.
- To establish your identity, use chic layouts and color palettes.
- Get free organic traffic by optimizing your content for search engines (SEO).
- Increase the flow of visitors from your blog to your social media platforms to enhance your digital footprint and maintain communication with your followers on diverse social channels.
- To establish direct engagement with your audience and reduce dependence on search engine rankings, employ forms to gather email addresses from visitors to your website.
- Over time, your blog becomes a valuable resource that holds potential for profitable sale.
Additioally, creating a website onnly takes an hour and is really economical.
I suggest utilizing WordPress.org, not WordPress.com, for this task. WordPress.org is the platform that powers 43% of the entire internet, including AuthorityHacker.
Choose Your Domain Name
A domain name is a web address that consists of the name of the website plus an extension (.com,.org, etc.). It is the address that you enter into the address bar of a browser to get directly to that website.
Your tech website’s domain name will serve as its brand identification, so choose wisely now. By then, people will refer to your blog by that name and utilize it in conversation. Because of this, you want to make it memorable, readable, and catchy.
The following advice will help you choose a fantastic domain name for your tech blog:
- Don’t write too long. Six to fourteen characters is the perfect length.
- Make spelling and reading simple. Steer clear of consecutive letters, hyphens, and digits.
- Stay away from spammy names.
- To communicate context, use keywords. Tech blogs can be identified by prefixes or suffixes like geeky, cyber, or techno.
- Verify the availability of a trademark. Avoid registered names and make use of our trademark search tool.
- Opt for the a.com domain. Compared to other domain extensions, they are more recognizable and offer a sense of confidence.
- You will need to register your domain name once you have chosen it for your website.
Buy Web Hosting
Your website can be stored on a server with the help of web hosting. When the domain name is used to access your website, it becomes active on the server.
Choose A Theme For Your Tech Blog
The appearance and arrangement of your website are determined by the WordPress theme you choose. With numerous themes at your disposal, it’s crucial to pick the one that aligns best with the requirements of your niche. Here are the essential traits to look for:
- Quick loading times
- Design that is mobile-friendly
- Sections that are easily arranged to arrange content categories
- Navigable and easy to use
- Simple possibilities for customizing
- Reliable post-purchase assistance
Decide On Design & Branding
Selecting your color scheme and logo is the next step after installing your theme.
Here are some tech-specific design suggestions that you might want to incorporate into your website:
- A background that is neutral, ideally white or black.
- With little UI clutter, the design is simple and minimalistic.
- Use Windows blue [#0054a6] or matrix green [#33ff33] as accent colors.
- A basic sans-serif font for the body of the text.
- To add to the “tech” feel, use LCD typefaces for the headings.
Now that a color scheme has been selected, the logo needs to be finished.
An effective logo conveys the essence, character, and mission of your company. Don’t forget to align the design of your logo with your blog’s color scheme and overall style.
Don’t worry if you’re not very talented at designing logos. You may find tech logo templates on Canva and alter them to match the name and colors of your site.
Create Essential Website Pages
Your tech blog’s setup is almost complete. The next thing a blog needs is a few basic web pages, which are added next.
Homepage
When users go directly to the domain name of the website, they land on the homepage. A tech blog’s homepage should prominently display the most recent tech-related news and articles, with quick access to important categories and themes.
About Page
You can share your experience, enthusiasm, and knowledge about technology on the About page. It tells the tale of your blog, including why you launched it and your goals.
Contact page
Getting in touch with you should be simple thanks to the Contact page. For the time being, a straightforward contact form will do. Still, as your website expands, think about including a business location, phone number, and email address—all of which can improve search engine optimization.
Pages for Terms and Conditions and Privacy
Websites are required to provide pages for “Terms & Conditions” and “Privacy Policy.”
Start Creating Content
Now that your technology blog is complete, you may relax. You may finally start composing the blog posts that you’ve been waiting for.
Therefore, what subjects ought to you write about? So you should implement a keyword-focused content strategy to get the most free traffic possible from search engines.
A simplified guide is provided here:
- Determine the terms and phrases that individuals are using to search.
- Be aware of the purpose of the search. Does the user want a comprehensive tutorial or just general information?
- Examine articles with high rankings to learn about their benefits.
- Creating a thorough piece that goes above what has already been written and tackles the keyword will help it stand out.
Google will eventually scan your material once you publish it. They might display the blog post close to the top of the results page if it is pertinent to the search query, which would drive free organic traffic to your website.
It stands to reason that focusing on well-known keywords would increase traffic, yet they are frequently subject to intense competition. This is a battle you should avoid as a new blogger because Google favors blogs that have been around for a while and have a strong backlink profile.
Top tips for producing outstanding tech blog posts
- Conduct in-depth research: To develop a factual and impartial grasp of the subject, read additional materials.
- Obtain practical experience: Gather information about your own personal experience and share it with readers using the device or program you are covering.
- Do not overuse technical terms: Complicated language can turn off readers who are not tech-savvy.
- Avoid giving too much detail: Practical insights are what most blog readers are searching for, not an academic synopsis.
- Include illustrative examples: A complex guide or topic can be made simpler with the help of infographics, gifs, and screenshots.
- Arrangement for comfortable reading: Use subheadings, bullet points, and lots of white space to break up the content and make it easier to read and scan.
- Talk about hacks and jailbreaks with caution: Unintentional gadget use is frowned upon by companies. By endorsing these practices, you risk destroying relationships.
- Make changes to your content: The IT industry is changing quickly. Information that is out of date can easily become irrelevant and authoritative.
Promote Your Tech Blog
It will take some time for your SEO-optimized content to begin ranking once they are published. In the interim, what can you do to market your blog?
Here are some of my preferred methods for promoting tech blogs:
- Engage in Tech Communities: Participate on sites like HackerNoon and Stack Overflow to increase visibility.
- Participate at Q&A Forums: Respond to technical questions on Reddit and Quora to establish your site as an authority in your niche.
- Work Together with Other Tech Bloggers: Join forces for guest pieces to reach their readership.
- Attend Tech Conferences and Events: Make connections at trade shows to bring readers to your blog.
- Organize gatherings and workshops: Organize neighborhood tech meetups and workshops to grow your blog’s following and community.
Remember that the promotion of your blog posts shouldn’t be your primary objective. Putting the needs of the other person first and using your blog posts as a resource are what should come first. Compared to spammy blog adverts, this is more effective.
Monetize Your Tech Blog
Let’s explore how you may finally start making money from your tech blog now that it is receiving some visitors.
However, I would advise beginning with just a few niche-specific revenue streams:
Affiliate marketing
You can suggest specific tools, equipment, or services that you have tried and found useful. If your readers use your affiliate link to purchase these suggestions, you will receive a commission.
Display Ads
Display advertisements to blog visitors and be paid each time someone visits your page.
Promote Your Items
Provide branded tech items, online courses, or digital tools that are specific to your target market.
