Business branding is the continuous process of identifying, developing, and managing an accumulation of assets and actions that shape stakeholders’ perceptions of a brand. It establishes a distinct identity for a company in the minds of its target audience and the general public. Business branding includes a company’s name and logo, visual identity design, mission,…
In the dynamic landscape of digital marketing, Kenya is rapidly emerging as a pivotal hub in Africa. As internet penetration deepens and mobile technology advances, businesses in Kenya are increasingly leveraging digital platforms to reach, engage, and convert their audiences. This ultimate guide explores the state of digital marketing in Kenya in 2024, providing insights,…
Recently, it has been realized that online platforms and websites have a significant impact on businesses in Kenya. Websites connect businesses to a large population that frequently uses the internet, popularizing the goods and services offered by the business. A website can significantly improve your business in Kenya by increasing your online presence, credibility, and…
Looking for the best internet service in Kenya? Well, you’ve come to the right place! We’ve scoured the web, compared plans, and even decoded a few technical jargon terms to bring you this comprehensive list. Whether you’re a Netflix binger, a remote worker, or just someone who wants to avoid buffering cat videos, we’ve got…
Business marketing is the practice of individuals or organizations, including commercial businesses, governments, and institutions. It enables them to resell products or services to other companies or organizations, incorporate them into their products or services, or use them to support their efforts. Business marketing involves a lot of activities, including communicating, advertising, delivering, and selling…
