All Digital marketing related stuff
Every day the demand for online products is increasing, as many Kenyans now prefer online transactions. Kenyan internet penetration stands at 32.7% of the total population as of January 2023 according to Datareportal. This increasing internet penetration presents a unique landscape of opportunities and challenges for both local and international retailers. This raises a question:…
Google Adsense is a platform that allows creators to earn money from their digital content through ads. When advertisers pay Google to display their ads through AdSense, these ads are set to appear on a publisher’s content, Google keeps track of the revenue and pays the publisher 68% of it. Most people consider AdSense as…
Storytelling in marketing refers to the strategic use of narratives to communicate a brand’s message, values, and offerings and build a stronger emotional bond with its target audience. Marketers can stand out from the crowd and leave a lasting impression by developing captivating stories that connect with their target audience. Success in marketing may be…
Beginning a business can be a difficult road and a large risk, but it is unquestionably one that is worthwhile. There are so many businesses that may be established with practically no money that you should never let the lack of money stop you from dreaming. When starting a business on a tight budget, the…
Email marketing is a cost-effective and powerful tool for businesses looking to expand their reach. It has a low entry barrier and doesn’t require sophisticated technology or design skills. Compared to other marketing tactics, email creation is quicker, with reduced upfront costs and easy tracking and measurement. It’s an adaptable and effective way to promote…
