The Power of Storytelling: How to Build a Brand in 2024
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The Power of Storytelling: How to Build a Brand in 2024

Storytelling in marketing refers to the strategic use of narratives to communicate a brand’s message, values, and offerings and build a stronger emotional bond with its target audience. Marketers can stand out from the crowd and leave a lasting impression by developing captivating stories that connect with their target audience. Success in marketing may be…

20+  Profitable Businesses You can Start in Kenya with KES 10,000
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20+ Profitable Businesses You can Start in Kenya with KES 10,000

Beginning a business can be a difficult road and a large risk, but it is unquestionably one that is worthwhile. There are so many businesses that may be established with practically no money that you should never let the lack of money stop you from dreaming. When starting a business on a tight budget, the…

Maximizing the Impact of Your Email Marketing Campaigns

Maximizing the Impact of Your Email Marketing Campaigns

Email marketing is a cost-effective and powerful tool for businesses looking to expand their reach. It has a low entry barrier and doesn’t require sophisticated technology or design skills. Compared to other marketing tactics, email creation is quicker, with reduced upfront costs and easy tracking and measurement. It’s an adaptable and effective way to promote…

Which is Better for Your Business: Paid Search or Organic Search?

Which is Better for Your Business: Paid Search or Organic Search?

Organic Search Organic search refers to the unpaid search results on a search engine results page. These results are chosen based on their relevance to the user’s search query, rather than being influenced by search engine marketing. To benefit from organic search, a website can be submitted to Google for indexing and then optimized with…