All Digital marketing related stuff
Digital marketing refers to the promotion of products and services via the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms. It can take various forms, such as online video, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is frequently compared…
Every day the demand for online products is increasing, as many Kenyans now prefer online transactions. Kenyan internet penetration stands at 32.7% of the total population as of January 2023 according to Datareportal. This increasing internet penetration presents a unique landscape of opportunities and challenges for both local and international retailers. This raises a question:…
Google Adsense is a platform that allows creators to earn money from their digital content through ads. When advertisers pay Google to display their ads through AdSense, these ads are set to appear on a publisher’s content, Google keeps track of the revenue and pays the publisher 68% of it. Most people consider AdSense as…
Storytelling in marketing refers to the strategic use of narratives to communicate a brand’s message, values, and offerings and build a stronger emotional bond with its target audience. Marketers can stand out from the crowd and leave a lasting impression by developing captivating stories that connect with their target audience. Success in marketing may be…
Beginning a business can be a difficult road and a large risk, but it is unquestionably one that is worthwhile. There are so many businesses that may be established with practically no money that you should never let the lack of money stop you from dreaming. When starting a business on a tight budget, the…
