Customer Base - Digital Space

How to Grow Your Customer Base with These 15 Digital Marketing Strategies in Kenya

In Kenya, digital marketing has emerged as the preferred tactic for entrepreneurs seeking to steadily and reasonably expand their clientele. This is explained by the fact that more Kenyan customers are shopping online due to the 2019 epidemic. Particularly for business owners or companies whose success depends on the expansion of their enterprise, a robust…

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12 Unforgettable Taarab Artists and Their Greatest Hits in East Africa

Taarab is a rich musical genre deeply rooted in East Africa, particularly along the Swahili coast. Combining Arabic, Indian, African, and Western influences, it features poetic lyrics, intricate melodies, and a fusion of traditional instruments. Its popularity spans countries like Kenya, Tanzania, and Zanzibar. Below is a comprehensive list of some of the most celebrated…

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100+ Free Invoice Templates + How to Make a Business Invoice in Kenya

An invoice is a formal document that you provide to your customer following their purchase of products or services. It specifies the payment amount and the deadline. In the event that products or services are bought on credit, the invoice often details the conditions of the agreement and offers details on the various payment options….

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How to Master Online Marketing in Kenya: A 2025 Business Owner’s Guide

Increasing your brand’s online visibility through the creative use of digital technologies and tactics is known as online marketing. Almost every organization that needs to sell goods and services online must comprehend and put Internet marketing ideas into practice if it hopes to succeed. Developing a successful online marketing strategy involves various processes, such as…

From NHIF to SHIF: What the New Social Health Insurance Means for You

From NHIF to SHIF: What the New Social Health Insurance Means for You

In recent times, Kenya’s healthcare landscape has witnessed significant discussions surrounding the transition from the National Health Insurance Fund (NHIF) to the Social Health Insurance Fund (SHIF). This move marks a major shift in how healthcare will be financed, accessed, and managed in the country, affecting millions of Kenyans across all social and economic classes….