Business branding is the continuous process of identifying, developing, and managing an accumulation of assets and actions that shape stakeholders’ perceptions of a brand. It establishes a distinct identity for a company in the minds of its target audience and the general public. Business branding includes a company’s name and logo, visual identity design, mission,…
Becoming a successful tech CEO isn’t just about having innovative ideas and sharp business acumen. It’s also about mastering the art of discipline and time management. If you aspire to reach the pinnacle of leadership in the tech industry, you must cultivate habits and routines that foster productivity, strategic thinking, and personal well-being. In this…
Winning government tenders in Kenya can be a game-changer for businesses, offering a substantial revenue stream and a seal of credibility. However, the process is competitive and requires careful preparation. This guide provides a detailed roadmap on how to apply for and win government tenders in Kenya. Understanding Government Tenders A government tender is an…
Starting a smartphone accessories business in Uganda can be a lucrative venture due to the growing demand for mobile phones and related accessories. This guide will walk you through the steps to establish and run a successful smartphone accessories business in Uganda, from market research to day-to-day operations. Market Research Before diving into the business,…
Every day the demand for online products is increasing, as many Kenyans now prefer online transactions. Kenyan internet penetration stands at 32.7% of the total population as of January 2023 according to Datareportal. This increasing internet penetration presents a unique landscape of opportunities and challenges for both local and international retailers. This raises a question:…
