The restaurant industry in Kenya is booming, with a diverse culinary scene that attracts both locals and tourists. However, the competition is fierce, and effective marketing is essential to stand out and succeed. This blog will delve into the ten best practices for restaurant marketing in Kenya, helping you attract more customers and boost your…
Welcome to our comprehensive 2024 Guide to SEO in Kenya, designed to demystify the world of SEO and provide you with practical steps to get started. In this guide, we’ll explore the latest SEO trends, techniques, and tools that can help elevate your online presence. From keyword research and on-page optimization to link building and…
Launching a new business website is an exciting milestone, but the journey doesn’t end there. Promoting your website effectively is crucial to attract visitors, convert leads, and grow your business. Kenya, with its growing internet penetration and vibrant economy, offers unique opportunities and challenges for online business promotion. Leverage Social Media Platforms Social media is…
Business branding is the continuous process of identifying, developing, and managing an accumulation of assets and actions that shape stakeholders’ perceptions of a brand. It establishes a distinct identity for a company in the minds of its target audience and the general public. Business branding includes a company’s name and logo, visual identity design, mission,…
In the dynamic landscape of digital marketing, Kenya is rapidly emerging as a pivotal hub in Africa. As internet penetration deepens and mobile technology advances, businesses in Kenya are increasingly leveraging digital platforms to reach, engage, and convert their audiences. This ultimate guide explores the state of digital marketing in Kenya in 2024, providing insights,…
