How to Run a Cost-Effective Digital Marketing Campaign in Kenya: 5 Tips
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How to Run a Cost-Effective Digital Marketing Campaign in Kenya: 5 Tips

Digital marketing refers to the promotion of products and services via the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms. It can take various forms, such as online video, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is frequently compared…

Which is Better for Your Business: Paid Search or Organic Search?

Which is Better for Your Business: Paid Search or Organic Search?

Organic Search Organic search refers to the unpaid search results on a search engine results page. These results are chosen based on their relevance to the user’s search query, rather than being influenced by search engine marketing. To benefit from organic search, a website can be submitted to Google for indexing and then optimized with…