In the dynamic landscape of digital marketing, Kenya is rapidly emerging as a pivotal hub in Africa. As internet penetration deepens and mobile technology advances, businesses in Kenya are increasingly leveraging digital platforms to reach, engage, and convert their audiences. This ultimate guide explores the state of digital marketing in Kenya in 2024, providing insights,…
Digital marketing refers to the promotion of products and services via the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms. It can take various forms, such as online video, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is frequently compared…
Organic Search Organic search refers to the unpaid search results on a search engine results page. These results are chosen based on their relevance to the user’s search query, rather than being influenced by search engine marketing. To benefit from organic search, a website can be submitted to Google for indexing and then optimized with…
Your blog’s crucial focus should be a niche. Visitors will come to your website looking for solutions and you should provide them and give them more reasons to continue coming. A sizable industry that you plan to develop and market your website in includes the SEO specialty. The SEO market is divided into two categories: …
