All Digital marketing related stuff
Recently, it has been realized that online platforms and websites have a significant impact on businesses in Kenya. Websites connect businesses to a large population that frequently uses the internet, popularizing the goods and services offered by the business. A website can significantly improve your business in Kenya by increasing your online presence, credibility, and…
Business marketing is the practice of individuals or organizations, including commercial businesses, governments, and institutions. It enables them to resell products or services to other companies or organizations, incorporate them into their products or services, or use them to support their efforts. Business marketing involves a lot of activities, including communicating, advertising, delivering, and selling…
Digital marketing refers to the promotion of products and services via the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms. It can take various forms, such as online video, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is frequently compared…
Every day the demand for online products is increasing, as many Kenyans now prefer online transactions. Kenyan internet penetration stands at 32.7% of the total population as of January 2023 according to Datareportal. This increasing internet penetration presents a unique landscape of opportunities and challenges for both local and international retailers. This raises a question:…
Google Adsense is a platform that allows creators to earn money from their digital content through ads. When advertisers pay Google to display their ads through AdSense, these ads are set to appear on a publisher’s content, Google keeps track of the revenue and pays the publisher 68% of it. Most people consider AdSense as…
